Paperaath
Unlocking DTC Brand's Potential in the Resale Universe
Who are we?
WHO • ARE • WE • ?
We are Paperaath, We help DTC Brands enter the resale market using our transactions and authorization platform
Let us walk you through our story...
Retailers find it hard to enter into the resale marketplace because their entire portfolio of products to resale can only constitute their own brand.
They will have to fight against 3rd party resale marketplaces who can sell other brands as well, further lessening the amount of products a retailer can resell.
Since 3rd party marketplaces operate on higher volume, they can provide similar value at lesser prices, making it difficult for the retailers to compete.
Furthermore, when these 3rd party marketplaces choose to sell fakes as authenticated products, the associated brand of the retailers gets affected indirectly.
Paperaath binds a digital certificate along with the physical product being sold and provides the key functionality of acting as an escrow service for facilitating a transaction between the buyer and the seller
Our digital certificate will also provide additional value in minimizing thefts and fakes of the product flooding the market, reducing malfeasance.
This will allow retailers, like Nike, to enter the resale market without having to compete with the third-party resellers. We can create digital certificates controlled by the retailer, thus making them more desirable.
Who are our Customers?
WHO • ARE • OUR • CUSTOMERS • ?
Manufacturers that don’t make extended revenue on their products after the initial sale are our primary customers. Any manufacturer that makes products classified as a High-Value Merchandise (products with high demand and low supply) can also benefit from our service.
Some names are Nike, Jordan Brand, Adidas, Converse, New Balance, etc. make up the largest volume of products resold according to third-party marketplace StockX. The luxury product market is also primed for our product.
What does Paperaath mean?
WHAT • DOES • PAPERAATH • MEAN • ?
Paper is synonymous to a deed.
“Sign the papers”
Aath is a wordplay on auth for authentication.
Fin